The key word is engagement.
The aim is to shape the vast and transversal community that makes up Lineapelle's supply chain.
The tool is digital: it was born in an emergency phase, dominated by a lockdown that, through the online, has smashed walls and opened doors, literally entering the homes and rooms of all of us.
Lineapelle launches NOW & TOGETHER.
NOW, because it develops into a " non-stop now".
TOGETHER because it is a direct call for participation and mutual sharing.
LINEAPELLE NOW & TOGETHER is developed along two parallel lines.
The first is related to the current global condition of forced housing. In the first 5 weeks the Home Edition of the project was based on a schedule of social activities composed by Zoom webinars and Live Instagram Interview thematic, feeds and stories. From June, the webinars made room for an Industry edition, with interviews with the next leaders and creators of the fashion industry.
The second one represents a digital social hub in constant evolution and will make the Lineapelle account a platform within which its community can communicate, get in touch, interact, dialogue: 365 days a year.
To learn more about the project click here.
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