We live our lives chasing small sensory thrills: a sweet treat, a song, a screen that lights up.
Dopamine becomes a continuous micro-reward, a way to regulate our mood and stay connected.
It's not just an addiction.
It's an adaptation strategy.
We look for it in everything -  including what we wear, now more than ever.

We are looking forward to welcoming you on September 15th and 16th at our Winter 27-28 fashion conferences, at the Fashion&Science Theatre 1 (hall 9 aisle U).
Please refer to the following schedule:
15th September - 10:30 a.m.
16th September - 10 a.m.
The speeches will be in Italian, with simultaneous translation into English.