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14/09/2018

A NEW APPROACH: PROMOTING LEATHER FOR THE NEW GENERATIONS

Lineapelle - LEM conference hall - Ponte dei Mari (pav 22 side)

Wednesday 26 September 2018, H. 11.00 – 12.00

Leather Naturally mission is to promote the use of globally-manufactured sustainable leather and seek to inspire and inform designers, creators, and consumers about its beauty, quality and versatility.

The group has now put together a communication plan aimed at reconnecting the newest generations to leather´s unique values through a state-of-art multimedia platform and content creation.

In this section, Leather Naturally invites industry representatives to learn about this plan and join forces in the creation of this project.

The event is free. A simultaneous translation service English/Italian will be available.

A NEW APPROACH: PROMOTING LEATHER FOR THE NEW GENERATIONS